Nws yuav ua tau luag ntawm no lub tswv yim, yog tias tsis yog rau qhov teeb meem alarming uas tau tsim muaj feem xyuam nrog tus cwj pwm nce ntawm gnawing seductive "crisp". Piv txwv, nyob rau hauv UK, ib feem peb ntawm cov menyuam noj chips txhua hnub, seem ntawm ob feem peb yog siv rau ob peb zaug ib lub lim tiam. Thiab feem ntau, cov neeg Asmeskas yog ua kom tiav rau tsib billion pob ntawv ib xyoo, uas sib sau ua ke rau ib twm ntawm chips rau txhua feeb lossis ze li 100 packs ib tus neeg. Cov lus hais "perekuson" sachet ib hnub - raws li ntau ntawm cov menyuam ntawm Great Britain tam sim no tau txais - muab ib daim ntawv txais nyiaj ntxiv ntawm lawv cov khoom noj ntawm tsib liters roj zaub ib xyoos twg. Qhov no twb tsis tau tham txog roj, qab zib thiab ntsev, uas kuj muaj nyob rau hauv xws li cov neeg tsis txaus ntseeg los ntawm hom ntawv ntim uas tau ntim cov khw muag khoom ntawm lub ces kaum, lub chaw muag khoom lossis lub chaw muag khoom roj.
Siv cov lus pom zoo los ntawm cov kws tshawb fawb thiab cov neeg lag luam, qee cov tuam txhab tsim loj, ntxiv rau cov hom kev nthuav dav thiab cov xim ci, siv tas li thiab txhim kho cov tswv yim ntawm kev siv peb cov koob hmoov rau lub cev, muab lawv tso rau ntawm qhov "chip-dependence".
Nutritionist Michael Moss tau soj ntsuam cov ntsiab lus ntawm cov "zaub mov ntawm kev ncaj ncees" cov khoom noj khoom haus rau ob peb xyoos thiab pom tias lub chips los ntawm ib qho khoom noj txom ncauj me ntsis ntawm cov xya puas tau hloov mus rau hauv ib lub hlwb lub hlwb uas yog hits tej chaw ntawm peb lub hlwb nrog kev pab ntawm chemistry rau "passionate muaj siab" ntawm cov khoom no . Qee yam tshuaj lom neeg uas muaj ntsej muag ntsev, rog thiab qab zib, hu ua "savor enhancers", ua rau cov hlab ntsha trigeminal nyob saum toj thiab tom qab lub qhov ncauj. Cov ntaub ntawv no yog xa ncaj qha mus rau lub paj hlwb, xws li txoj kev luv luv ua kom nws tau xaiv cov kev sim siab ntawm txhua qhov khoom noj ntawm cov khoom nyoos. Cov neeg ua haujlwm pab dawb tshawb xyuas cov khoom kom saj, hnov ntxhiab thiab lwm yam kev hnov qab. Qhov zoo tshaj plaws ntawm ntsev, qab zib (uas yog muaj nyob rau hauv hmoov txhaws ntses) xa ntawv rau lub paj hlwb, hais tias lub ntsiab lus ntawm kev nyiam raug ntes. Dr. Moss tau hais tias muaj ib qho kev xav ntawm kev xav ntawm lub hlwb los ntawm lub hlwb, thiab nws tsis tuaj yeem tiv thaiv qhov no. Tshaj li, qhov teeb meem no yog zoo li cov tshuaj: ntau dua peb noj tej zaub mov noj, qhov nyuaj nyuaj nws yog peb lub hlwb zoo siab tom qab noj mov, uas ua rau peb noj cov "crispy" ntau dua. Raws li kev quav yeeb quav tshuaj kom tau txais ib koob, yog li ntawd "chip-dependent" yuav xav tau lawv cov delicacy.
Leej twg xav tau xav tias cov nti tawg-nti yog li kev ntxias vim yog lawv qhov kev ua kom "crunchiness"? Txawm li cas los xij cov neeg muag khoom lag luam tau them nyiaj rau qhov no. Moss tau hais tias lub ntsiab lus ntawm kev so zoo tagnrho yog txhais tias. Qhov taw tes yog tias qhov kev txiav txim siab ntawm chewed chips yog qhov zoo siab tshaj plaws rau lub rooj sib hais thaum lub puab tsaig muaj zog los ntawm ib tug quab yuam ntawm 4 phaus ib square inch.
Daim ntawv lo "Gourmet" (Gourmet) ntawm pob ntawv nrog cov khoom tsuas yog stimulates txaus siab rau nws. Thiab yog hais tias koj me ntsis overeaten nws, nws tsis ntau txaus ntshai, txawm tias koj paub tias cov khoom xyaw ntawm tus neeg muaj teeb meem. Tag nrho cov no yog piav qhia los ntawm peb txoj kev hlub rau tej daim.
Peb them peb cov kev noj qab haus huv rau lub cev tsis nto. Kev tsim txom ntawm chips, uas yog, kev siv cov roj ntau ntau, qab zib thiab ntsev, ua rau kom muaj rog, mob ntshav qab zib, ntshav qab zib, kab mob plawv, cancer. Cov menyuam tuaj yeem tau txais kev pabcuam kev noj qab haus huv. Ntxiv mus, kev tshawb nrhiav tam sim no pom lwm cov kev hem ntxias ntawm kev tsim kev kub ntxhov. Raws li kev tshawb fawb hauv Teb Chaws Asmeskas thiab UK, tus kws kho mob plawv thiab noj zaub mov Dariush Mozaffarian (Dariush Mozaffarian) cav hais tias lub chips yog qhov tseem ceeb tshaj plaws rau cov kab mob ntawm cov rog hauv Teb Chaws Asmeskas. Cov ntsiab lus ntawm caloric ntau cov khoom noj yog txawv, qos yaj ywm cov khoom yog tus siab, tshwj xeeb tshaj yog nyob rau hauv qos yaj ywm chips. Vim hais tias ntawm lawv cov kev nkag tau thiab cov khoom noj haus zoo, cov khau mis tau txais los siv, lawv xav noj lawv ntau dua. Kev tshawb fawb txog kev noj qab haus huv ntawm tsev kawm ntawv Harvard tau txiav txim siab tias nyob rau hnub no daim tawv nqaij ntawm cov hmoov txhuv nplej siab thiab cov roj carbohydrates yog qhov siab tias txawm tias ib lub hnab muaj peev xwm ua txhaum cov ntshav qab zib thiab insulin hauv peb cov ntshav. hnub. Nws yog kev ntxias noj lwm lub hnab, vim feem ntau muaj tsawg. Ib theem siab ntawm insulin ua rau cov tawv nqaij thiab ntshav qab zib.
Txawm tias tag nrho cov teeb meem cuam tshuam nrog ntau tau, cov hau kev ntawm cov me nyuam yaus - cov neeg tau txais kev pab ntawm chipsons - yog cov neeg ua tsis paub thiab kev tsis txaus ntseeg. Ua tsaug rau cov neeg qhuas chiv keeb, nws yog qhov ua tau rau cov menyuam yaus lub hlwb nyob hauv tus cwj pwm "chip-dependence". Thaum twg cov tas luav yog cuam tshuam rau hauv Asmeskas rau qhov kev tshaj tawm ntawm kev tshaj tawm, uas cov mlom ntawm cov lus Askiv zoo Gary Lineker qhuas cov chips "Walkers", tsis muaj kev ntseeg hais tias tag kis cov hnab yuav tsoo tawm hauv cov txee. Idol ntawm tus football tam sim no Leonel Messi rau adware, ntsia rau hauv txoj kev ntawm txhua lub nroog loj hauv txhua continents, nrog ib tug conspiratorial ntawm tuav lub hnab ntawm "Lays". Koj tuaj yeem sawv ntawd nyob li cas? Phaum mob ntawm kev rog nyob rau hauv ntau lub teb chaws loj hlob, yog li hu tau raug hnov nrov nrov rau lub luag hauj lwm tus cwj pwm ntxiv rau cov khoom noj khoom haus.
Peb yuav tsum tsis txhob hnov qab txog niam txiv lub luag hauj lwm uas lawv tus kheej ua rau lawv cov me nyuam muaj kev sib deev. Sau cov menyuam noj tshais hauv tsev kawm ntawv, tsuas yog ib tug ntawm kaum leej niam tso rau hauv lub hnab ev khoom noj ntawm lub qab qhaub cij, Lwm tus xav ua rau cov khoom noj khoom haus rau lawv cov menyuam noj su lossis ... yog, cov tib daim tawv nqaij. Cov kws kho mob tau txhawj tias txij li thaum me nyuam yaus, cov me nyuam "zaum" ntawm cov khoom no. Tom qab tag nrho, qhov tseeb, lawv nyiam los ntawm non-cardboard, thiab hluavtaws flavors thiab tsw enhancers uas muaj acrylamide thiab sodium glutamate. Cov tshuaj no muaj peev xwm ua rau kev hloov tsis tau ntawm cov menyuam mos ab, uas tom qab ntawd yuav dhau los ua cov kab mob phem tshaj plaws.