Tsis muaj teeb meem dab tsi ntawm hom lag luam hauv online koj npaj yuav pib, txheej txheem ntawm kev siv lub lag luam yog tib yam. Pib ntawm koj lub lag luam hauv online yog qhov tseem ceeb los ua cov kauj ruam yooj yim uas yuav pab koj tsim tau ntau qhov chaw ntawm cov nyiaj tau, thiab, yog li ntawd, nce koj cov nyiaj ntau zaus.
Yog li, yog tias koj yog tus lag luam hauv internet ua tus thawj tswj, nco ntsoov 7 qho tseem ceeb los pib koj lub lag luam online.
1. Pib kev lag luam tshiab
Thaum koj txiav txim siab pib koj tus lag luam hauv Is Taws Nem, koj yuav tsum ua cov nram qab no:
Ua ntej, xaiv ib qhov system rau koj cov nyiaj tau los thiab cov nuj nqis, nrog rau qhib lub txhab cia nyiaj (rho nyiaj ntawm cov nyiaj tau los). Sau npe hauv ntau lub tshuab hluav taws xob (rau kev coj nyiaj txiag siv hauv Internet).
2. Txiav txim siab xaiv qhov khoom lossis kev pab cuam
Nyob rau theem no, koj yuav tsum txiav txim siab seb koj yuav ua licas rau hauv Internet. Nws yog ib qho tseem ceeb uas yuav tsum xav txog yam xws li: pib lub peev, pib qhov kev paub ntawm thaj chaw uas tau xaiv, kev tshawb xyuas ntawm cov niche uas xaiv lossis kev ua haujlwm. Raws li tag nrho cov lus saum toj no, koj yuav tsum txiav txim siab li cas thiab seb koj yuav ua li cas rau koj cov neeg tuaj saib. Ie. Lub tswv yim ntawm kev ua lag luam yog tsim los ua ntej nws pib.
Koj tuaj yeem ua dab tsi?
- tus kheej cov kev pab lossis khoom;
- lwm txoj kev pab los sis khoom muag (intermediary);
- cov kev pab cuam lossis cov khoom muag (affiliate marketing);
3. Tsim ntawm tus kheej UTS (kev sib txawv ntawm kev lag luam)
Lub Internet niaj hnub no muaj tag nrho cov kev pabcuam thiab khoom muag, yog li yuav tsum tawm tsam cov kev sib txeeb ntawm kev sib tw, nws yog ib qhov tsim nyog yuav tau muab qee yam lag luam luam tawm uas yuav nyiam koj CA (cov neeg tuaj tawm tswv yim).
Thaum tsim cov UTS, txiav txim siab ua ntej txhua yam uas koj tus neeg siv khoom zoo tshaj, yog li cas koj cov khoom los yog kev pab cuam yuav pab nws hauv kev daws nws qhov teeb meem, nws yuav pab tau li cas los ntawm qhov koj muab rau nws thiab vim li cas koj cov khoom los yog kev pab cuam zoo dua ib yam khoom lossis qhov kev pabcuam ntawm koj cov neeg sib tw.
Yog tias koj to taub qhov no, ces nws yuav yooj yim dua rau koj nyiam koj Central Asia thiab ua zoo muag. Koj yuav paub qhov chaw koj lub hom phiaj yog qhov twg thiab koj yuav ua li cas thov rau nws kom pom.
4. Tsim koj lub vev xaib
Thaum koj ua tiav thawj 3 ruam, mus rau lwm zaus, tsis tseem ceeb, nqis - tsim koj lub chaw.
Kuv txhawj xeeb tias qhov no yuav tsum tau ua thaum koj paub hauv qhov twg, nrog rau yam khoom lossis kev pabcuam thiab rau hom neeg tuaj saib twg koj yuav ua haujlwm.
Txoj kev zoo tshaj plaws yog los tsim ib qhov chaw rau qee cov ntsiab lus tseem ceeb uas yuav txhawb nqa koj ob lub vas sab thiab koj qhov khoom (kev pabcuam). Tsis tas li ntawd, koj cov neeg tuaj yeem tuaj yeem tuaj rau koj qhov chaw raws nraim cov ntsiab lus tseem ceeb thiab cov lus nug uas tau txuas rau qhov kev kawm ntawm koj cov khoom lossis kev pabcuam. Yog li no, cov kauj ruam no tseem ceeb heev thiab muaj feem xyuam rau txoj kev lag luam hauv online.
Sau rau lub site nrog cov ntsiab lus zoo thiab tseem ceeb raws li lub ntsiab lus ntawm koj cov khoom los yog kev pabcuam. Yam ntxim saib ntxim ua rau cov ntsiab lus uas koj tau hais tseg ua ntej koj pib tsim lub vev xaib.
Sib koom tes nrog cov chaw ntawm kev ua zoo sib xws, kev xa cov qhua tuaj rau sab nraud, backlinks, pab suab thiab yees duab podcasts.
Hauv no hais txog, hauv Internet muaj cov cib fim zoo.
5. Txhais txog koj li kev tshaj tawm txog kev lag luam
Tom qab koj tau ua tag nrho cov kauj ruam dhau los lawm, mus rau kauj ruam tom ntej tseem ceeb - tsim cov tswv yim lag luam rau kev txhawb nqa koj cov khoom (kev pabcuam) thiab koj qhov chaw.
Nws yog ib qho tseem ceeb ntawm no los txiav txim seb cov khoom lag luam tseem ceeb tshaj plaws uas yuav pab koj txhawb koj cov khoom lossis kev pabcuam.
Cov cuab yeej li no yuav ua tau: them nyiaj thiab dawb hom kev tshaj tawm. Luv luv los ntawm kev them nyiaj thiab kev pub dawb ntawm kev tshaj tawm.
Yuav kom them nyiaj rau kev tshaj tawm yuav tsum yog: contextual, teaser, banner advertising, kev tshaj tawm hauv kev xa ntawv, thiab lwm yam.
Cov tswv yim pub dawb muaj xws li: kev tso tawm ntawm cov ntawv xov xwm, tsab xov xwm tshaj tawm, luam tawm ntawm kev sib tham, video thiab audio li, tso tawm xovxwm, thiab lwm yam.
6. Txhim Kho Koj Tus Lag Luam Hauv Internet
Tom qab koj tau txheeb xyuas cov cuab yeej kev lag luam tshiab los txhawb koj tus lag luam, pib tsim cov ntaub ntawv txhawb. Nyob ntawm qhov xaiv channel channel, koj yuav tsum tau ua hauj lwm thiab npaj cov ntaub ntawv txhawb ntxiv. Piv txwv, yog tias koj txiav txim siab mus tshaj tawm rau tus neeg sau daim ntawv sau xa ntawv, sau ib tsab xov xwm tseem ceeb thiab nthuav tawm uas yuav cuam tshuam tus nyeem ntawv thiab ua rau koj mus rau qhov kev qhia txuas. Npaj tag nrho cov ntsiab lus. Tom qab txhua yam npaj txhij nws yuav ua tau kom pib lub lag luam tshaj tawm.
Thaum lub sij hawm qhib qhov kev tshaj tawm, cov txheej txheem ntawm kev soj ntsuam thiab kev soj ntsuam cov ntsiab lus ntawm koj cov ntawv tshaj tawm tsis yog tsis tseem ceeb. Qhov no yog qhov tsim nyog thiaj li txiav txim siab qhov twg yog qhov zoo hauv koj kis.
Cov kev ntawm kev tshaj tawm uas tsis ua haujlwm yuav raug rho tawm hauv kev txiav txim siab tsis pub siv koj cov nyiaj txiag tawm. Siv cov hom kev ua haujlwm tsuas yog ua haujlwm xwb.
7. Tswj Koj Lub Lag Luam Hauv Kev Ua Lag Luam
Tom qab dhau los dhau los 6 cov kauj ruam, tuav koj lub lag luam hauv Internet, ua raws li txoj cai 60/30/10. Nws yog dab tsi?
Yog tias koj muab cov khoom, khoom lossis kev pabcuam, koj siv sijhawm 60% ntawm koj lub sijhawm rau kev tshaj lagluam. Tom qab ntawd siv 30% ntawm lub sijhawm tsim cov khoom lossis kev pabcuam, thiab tsuas yog 10% ntawm lub sijhawm koj yuav tsum mus rau kev daws teebmeem txog kev tswjhwm thiab haujlwm.
Tsis txhob hnov qab tias nws yog tus tswj kev lag luam ntawm lub tswv yim uas yog siv rau hauv kev coj ntawm koj tus lag luam hauv Internet.
Thaum koj tsim tau ib lub lag luam hauv online, koj tuaj yeem pib txuas ntxiv los ntawm kev yoojyim rov qab tag nrho 7 cov kauj ruam thiab ces kev vam meej yog qhov yuav cia rau xyoo tom ntej.