Lub txiaj ntsim tom qab kev lag luam hauv kev lag luam (lossis MLM - multilevel marketing, ua lus Askiv - multilevel marketing) tau tsau tsis ruaj: ntau tus xav txog qhov no yam kev dag ntxias, thiab cov neeg uas tau raug cob qhia hauv cov tuam txhab network yog "kaw" hauv cov neeg saib xyuas. Yog li no? Thiab yog nws tsim nyog nws xaiv los ua ib qho kev lag luam ntxiv nyiaj txiag? Peb mam li xam nws tawm ua ke.
Pab! Kuv tabtom poob ib tug hluas nkauj. Ib xyoo thiab ib nrab dhau los nws pib ua lag luam hauv ib qho ntawm cov tuam txhab lag luam. Thaum tseem cev xeeb tub, nws tau mus rau seminars, them nyiaj rau lawv, yuav cov ntawv cassettes thiab cov phau ntawv hais txog kev vam meej. Tam sim no lub siab phem tau pib: tus hluas nkauj hu rau kuv, caw twb tuaj koom rau hauv cov rooj sib tham. Nws tsis nco qab txog kev sib txuas lus ntawm lwm cov ncauj lus! Thaum peb sib tham tus niam hluas hais 2-3 lo lus hais txog nws tus me nyuam, tag nrho cov sij hawm - hais txog qhov kev cuam tshuam ntawm "kev lag luam" rau tus neeg zoo thiab ntawm nws txoj kev zoo siab. Kuv pib muaj lub siab xav tias kuv tabtom nrog ib tus zombie tham!
Yuav luag txhua tus pej xeem ntawm peb lub teb chaws muaj cov neeg paub zoo uas muaj kev sib txuas nrog lub lag luam kev lag luam, thiab qee cov dab neeg zoo ib yam li ib qho saum toj no.
Dab tsi yog network marketing? Nws puas yog ib qho sect uas suppresses yuav thiab txav nco qab, los yog nws yog ib hom ntawm entrepreneurship? Cia peb sim nkag siab.
Nrog lub ntiaj teb nyob rau hauv xov.
TEB CHAWS USA tau tshaj li ib nrab ntawm tag nrho cov khoom ntiag tug thiab cov kev pabcuam raug muag los ntawm lub network qhov system. Kev faib khoom ntawm kev muag khoom hauv online xws li kev txhawj xeeb xws li Coca Cola, Colgate, Gillette thiab ntau lwm tus. Lub hauv paus ntsiab lus los ntawm lub tuam txhab network yog tsim los ntawm cov khoom sib khoom los ntawm kev tawm tswv yim. Cias muab, tus neeg muag khoom tsis tas yuav tsum muaj peev xwm nthuav tag nrho cov txiaj ntsim sib txawv ntawm cov khoom, tab sis kuj koom nrog tus neeg yuav khoom nyob rau hauv tus txheej txheem ntawm kev muag khoom ntxiv. Cov nyiaj tau los ntawm cov neeg muag khoom ncaj qha nyob ntawm nws qhov kev ua si - rau txhua tus neeg muab kev koom tes, nws tau txais nyiaj los ntawm lub tuam txhab, thiab lub network pyramid tseem loj tuaj. "Yog tias koj txiav txim siab ua online muag," hais tias psychologist Maria Baulina, "koj yuav tsum to taub meej txog qhov koj xav tau los ntawm hom kev ua no. Nws yog qhov tseeb tias cov kev tswj xyuas saum toj kawg nkaus, uas tuav cov haujlwm tseem ceeb, yuav nyiam ua qhov kev nkag siab ntawm cov neeg tuaj tshiab. Tab sis rau tus neeg muag khoom nws tus kheej, qhov tseem ceeb tshaj plaws yog to taub tias nws cov txiaj ntsim zoo li cas. Xav txog seb qhov haujlwm no ua rau koj quab yuam. Koj puas nyiam nws? Nrhiav cov nqi siv? Los yog tej zaum koj nyiam nyob hauv ib lub sijhawm dawb thiab cov kev txuas tshiab? Nco ntsoov soj ntsuam seb koj xav tau dab tsi. "
Feem ntau cov koom haum Lavxias teb sab yog cov poj niam (thiab lub hnub nyoog tsis yog kev khuam siab - nyob rau hauv lub tuam txhab Mary Kau yog ib tug neeg zoo nkauj uas muaj 70 xyoo), vim lawv tsis muaj kev paub txog thiab kev ua haujlwm ntawm kev ua haujlwm hauv lub neej thiab kev ua haujlwm. Cov tuam txhab network kuj cog lus rau txhua tus neeg uas muaj kev hloov hauv kev ua lag luam rau hauv ib tus lag luam tiag tiag.
Nco ntsoov, thaum pib!
"Yuav luag tag nrho cov tuam txhab koom tes ua haujlwm raws li cov tswv yim nram no: Ib qho novice tau them rau cov khoom lag luam, nrog rau cov ntaub ntawv kawm ntawv (nws cov nqi yuav txawv los ntawm kev tsis haum siab.) Ces thov kom mloog cov lus qhuab qhia (dawb los yog nqi, nws nyob ntawm lub tuam txhab) .
"Muaj ntau cov tswvyim cuav nrog kev lagluam," hais tias Maria Baulina. - Yuav tsum muaj ib tug neeg uas tau hnov tias nws tus phoojywg raug ntes rau hauv "network" li ntawm hypnosis lossis NLP. Thiab nyob rau lo lus nug ntawm lub lag luam kev lag luam "muaj nyiaj los yog kev dag ntxias?" Nws yuav tsum teb ob. Ntawm chav kawm, qhov no tsis sib haum mus rau qhov tseeb: neurolinguistic lub cajmeem nyob rau hauv lub zej zog kev tshawb fawb yog kev tsis txaus ntseeg. Ntau tus kws kho mob ntseeg tau hais tias qhov tseem ceeb tshaj ntawm cov kev coj no zoo heev li. Tab sis muaj ib qho muaj zog ideological nyob hauv cov tuam txhab network. Thaum lub rooj sib tham, cov neeg mloog yuav ntseeg tau tias lawv tau koom nrog kev lag luam, thiab qee qhov chaw koj pib muaj kev ntseeg siab dua, tshem tawm ntau lub tsev, tau lub voj voog tshiab.
Ntawm qhov tod tes, qhov kev coj cwj pwm ntawm tus thawj tsim muaj nyob hauv lub tuam txhab network. Vim li cas, nws yuav tsum paub txog nws keeb kwm li cas yog qhov tseem ceeb tshaj plaws uas yuav tsum paub txog qhov khoom nws tus kheej. Xav txog seb koj puas yuav tsum tau muaj xws li cov neeg muaj kev ncaj ncees?
Txhua yam nyob hauv koj txhais tes.
Raws li nyob rau hauv txhua yam kev ua si, koj yuav tsum sib zog ua hauj lwm kom "rub cov ntses tawm ntawm lub pas dej." Tsis zoo li hauv Lavxias, Western Network marketing lub tsev kawm ntawv muab lawv cov tub ntxhais kawm ntawv cov kev cai thiab cov hom phiaj, tsis yoojyim tawm cov uas tsis tuaj yeem muag thaum theem pib. Tom qab tag nrho, qhov tseem ceeb ntawm tus neeg muab khoom faib lus dag hauv nws lub peev xwm los coj nyiaj rau lub tuam txhab. Yog li, yog tias koj txiav txim siab los tsim ib txoj hauj lwm hauv MLM qhov chaw khiav hauj lwm, nco ntsoov: los koom ua ke nrog Margaret Thatcher, koj yuav tsum tau ua haujlwm ntev thiab nyuaj.
Tus kheej kev paub.
GORYAINOVA Olga Viktorovna, 50 xyoo
Zoo li ntau, Kuv tuaj rau lub koom haum network, vim kuv nyiam qhov khoom ntawd. Tom qab ntawd, kuv tau xaiv los ua ib qho kev lag luam ntxiv rau kev lag luam. Maj mam paub hais tias kev muag khoom - tsis yog kuv nyiam, tab sis tsis tau ua kev chim siab. Txawm hais tias kuv tsis tuaj yeem ua nyiaj rau ntawm cov khoom muag, kuv pom tias qhov tseeb kuv niaj hnub koom nrog ib yam dab tsi, kuv sib txuas lus nrog ntau tus neeg, nrog rau cov kws kho mob tshwj xeeb (kws kho mob), tuaj koom cov kev qhia, mus rau kev cob qhia, kom muaj lub voj voog
Qhov zoo thiab qhov tsis zoo ntawm kev lag luam.
PLUSES
+ Cov sijhawm dawb. Nws yog ib qho zoo heev yog tias koj zaum hauv tsev nrog koj tus menyuam lossis koj muaj sijhawm dawb tom qab ua haujlwm.
+ Cov khoom ntawm tus luv nqi. Ua hauj lwm hauv lub tuam txhab, koj tuaj yeem yuav khoom pheej yig dua.
+ Paub tshiab. Ua hauj lwm ua ib tug neeg muab khoom noj, koj yuav mus koom ntau cov kev cob qhia, cov rooj sab laj thiab cov rooj sib tham.
+ Kev sib txuas lus. Koj yeej yuav tau txais kev pabcuam tshiab rau koj thiab ua kom muaj kev ntseeg siab dua rau koj tus kheej.
MINUSES
- inconsistent nyiaj tau los.
- Qhov yuav tsum tau pib yuav pib pob khoom, ntawv nyeem.
- Cwj pwm zoo rau koj cov txheeb ze thiab cov phooj ywg.
- Tsis zoo siab ntawm cov neeg yuav khoom. Koj tuaj yeem tsis paub, thiab hauv daim ntawv ncaj ncaj.
Lub tswv yim rau cov neeg tshiab.
Network muag tsis tshua muaj nyiaj khwv tau los, kom sai li sai tau ua kom meej tias yam khoom koj xav nrog. Yog hais tias kev muag khoom ntau dua ntawm kev nyiam ua rau koj, nws yog ntshaw tias cov khoom yog rau koj kev nyiam.
Txawm hais tias koj muaj kev ntseeg siab hauv koj lub peev xwm, tsis txhob yuav ntau cov khoom rau kev faib tawm. Saib seb dab tsi yog koj tsev neeg, cov phooj ywg siv, xav txog qhov kev xav tau ntawm qhov muag.
Nyeem cov lus cog tseg ntawm lub tuam txhab network, tsis txhob yig kom meej meej tias tsim nyog, tsis txhob hnov qab xaus qhov kev sib cog lus.
Tshawb nrhiav txog cov khoom koj tus kheej - mus rau kev kawm ntxiv, yuav cov ntawv tshwj xeeb. Qhov ntau koj paub, qhov yooj yim dua nws yuav ua rau koj nyiam cov neeg muas zaub.
Kev tiv thaiv kev nyab xeeb.
Hauv tebchaws Russia, kev ua haujlwm ntawm cov koomhaum koom tes yog suav tias yog qhov chaw ua haujlwm, yog tias lub tuam txhab raug tso cai rau hauv lub xeev lub cev thiab muaj qhov chaw nyob raws txoj cai. Txawm li cas los xij, los tiv thaiv koj tus kheej los ntawm scammers (uas yog ntau tshaj li txaus nyob rau hauv txhua qhov chaw ua lag luam), nws yog qhov zoo dua los ua raws li ob peb yam kev cai yooj yim. Council muab tus Thawj Tub Ceev tus thawj coj ntawm OOO "Law and consultation" Pavel Monakov.
Thaum ua ntawv thov rau ib txoj haujlwm, koj muaj cai los qhia koj tus kheej nrog cov ntaub ntawv ntawm lub tuam txhab. Txawm hais tias koj tsis yog tshwj xeeb tshaj yog nyob rau hauv kev cai lij choj, qhov lus teb rau koj daim ntawv thov yuav qhia tau. Raws li txoj cai lij choj, koj yuav tsum tau muab daim ntawv charter, daim ntawv cog lus, daim ntawv pov thawj ntawm cov ntawv sau se nrog cov tuav haujlwm sau se (lossis lawv cov ntawv pov thawj) rau kev txheeb xyuas.
Thaum muag cov tshuaj pleev ib ce, nco ntsoov tias cov khoom no yog cov khoom siv uas yuav tsum tau ntawv pov thawj (raws li txoj cai lawv yuav tsum tau ua raws li cov kev cai kho mob thiab kev tswj fais fab). Kev muag khoom ntawm cov khoom muag yam tsis muaj daim ntawv pov thawj yog raug nplua los ntawm ntau cov kev nplua. Tsis tas li ntawd, ib tug neeg pib muag pib faib cov khoom nruab nrab ntawm nws cov txheeb ze, uas txhais tau hais tias nws tsim nyog ua ob zaug. Yog tias koj tsis muaj daim ntawv pov thawj qhia nws tus kheej, nws yog ntshaw tias tsawg kawg yog ib qho ntawm lawv cov ntawv pov thawj uas tau them.
Thaum koj pib ua haujlwm, nco ntsoov nco qab xav tau qhov xaus rau daim ntawv cog lus. Nws tuaj yeem ua haujlwm lossis ua haujlwm rau pej xeem. Nyob rau thawj rooj plaub, koj phau ntawv ua haujlwm (uas txhais tau hais tias koj tau nyiaj hli, hnub so, kev tuav pov hwm kho mob, kev pabcuam pejxeem thiab tsis muaj teebmeem nrog kev sojntsuam) yog nyob rau hauv qhov chaw ua haujlwm no, thiab qhov thib ob - koj yuav tsum tau sau npe nrog kev ua haujlwm se ua lag luam (uas yog, koj yuav tau them nyiaj ntawm qhov tseeb thiab qhov nyiaj ua haujlwm tiav). Yog tias tsis nkag mus nrog ib tug neeg ua lag luam (tsis muaj teeb meem dab tsi zoo tshaj plaws rau koj tus kheej), koj cov kev ua ub no yuav txhawj txog ntau yam teeb meem.