Txawm hais tias tus phooj ywg zoo tshaj plaws ntawm tus ntxhais, raws li koj paub, yog diamonds, txawm li ntawd los, cov Swarovski crystals ua rau lawv tsim nyog ntawm kev sib tw. Ua ib tse neeg ua lag luam, Swarovski tswj tsis tau tsuas yog khwv tau nyiaj ntau tshaj ib lub xyoo xwb, tab sis kuj yuav tau txais ib lub koob npe nrov rau nws cov khoom, uas muaj nuj nqis thoob ntiaj teb kom ntau npaum li cov hniav nyiaj hniav kub.
Cov neeg tau raug fascinated nrog brilliance ntev. Sunshine nyob rau saum npoo ntawm dej. Cov thawv ua ntau yam ntawm cov daus. Lub siv lead ua uas lub teeb ci tuaj. Ib qho poob rau hauv av. Nws yog kev hlub ntawm noob neej rau tej yam zoo nkauj, tias peb qhov kev nqhis dej qis rau lub neej kaj siab raug ntes nyob rau hauv lub sij hawm los ntawm Austrian Swarovski tsev neeg.
Lub rhinestones uas lawv tsim ci rau ntawm cov khaub ncaws ntawm Hollywood cov hnub qub thiab cov tub ntxhais kawm ntawv hauv plab. Lawv cov hlab ntsha crystal thiab curtains flicker nyob rau hauv lub dizzying interiors ntawm luxurious chav. Sib ntsib: ib lub tuam txhab uas ua tau ua lag luam ib txhiab-duas ua lag luam rau tej yam khoom me me li ib daim iav ntawm lub ncuav ntsej muag.
Ua ntej no twb paub - ua li cas.
Muaj cov tuam txhab uas muag tau nyiaj los ntawm huab cua. Muaj cov neeg uas, vim lawv txoj kev vam meej, yuav tsum tau ua tiav kev lag luam zoo. Swarovski los ntawm heev heev cia siab nyob rau hauv technology, uas tsis yog ib tug ntawm lawv, tsuas yog lawv.
Txhua yam pib thaum xyoo 1892, thaum 30-xyoo-laus Austrian Daniel Swarovski tau txais nws lub tswv yim: lub tshuab fais fab muaj peev ntawm kev siv lead ua muaj qhov siab tshaj plaws. Swarovski tsis yog lo lus nyob rau hauv lub khob kev lag luam. Nws yug nyob rau hauv Bohemia, thaj tsam ntawm niaj hnub Czechia (ces Austrian-Australian-lub teb chaws Ottoman), uas tau ntev tau nto moo rau nws cov iav, siv lead ua thiab porcelain. Swarovski yog cov khoom plig glaziers - saib xyuas thiab vam meej masters. Los ntawm nws txiv, leej twg muaj lub koomhaum me me, Daniel thiab coj cov secrets ntawm kev ua haujlwm nrog siv lead ua - qhov tseeb, kev cai dab qhuas. Tab sis nyob rau hauv keeb kwm no tus txiv neej tuaj ua tsaug rau qhov tseeb hais tias nws yuav pom tshiab kev xam pom. Xyoo 1883, Daniyee tau tuaj xyuas lub International Electricity Exhibition hauv Vienna, uas nws raug ntaus los ntawm ntau lub tsheb Edison thiab Siemens. Thiab kuv tau txais lub tswv yim rau automate tus kheej conservative ntawm kuv pog koob yawg koob.
Nrog tsim cov khoom siv uas ua rau kev siv cov siv lead ua rau cov khoom siv, nws pom cov nyiaj koom nrog kev lag luam, thiab nrog lawv cov nyiaj them yug xyoo 1895, tau qhib rau hauv lub nroog Tyrolean ntawm Wattens (Austria). Yog vim li cas xaiv qhov chaw no yog tus dej: Swarovski ua ib lub chaw nres tsheb fais fab rau nws, uas muab nws cov khoom nrog pheej yig zog.
Lag luam tam sim ntawd mus zoo - ua tsaug rau tshuab ua Swarovski tau zoo dua polished thiab pheej yig dua nws cov neeg sib tw. Twb tau tsib xyoos lawm, tus lag luam ua lag luam tuaj yeem nthuav dav muag thiab tawm ntawm cov neeg koom tes sib koom ua ke. Txij thaum ntawd los, Swarovski tau ua thiab tseem yog ib lub lag luam ua lag luam.
Zoo tib yam.
Nws yuav zoo li tias qhov no tuaj yeem nqig. Tab sis Daniel Swarovski yog ib tug incorrigible perfectionist. Ua ke nrog nws peb tug tub, nws tau ua hauj lwm tsis muaj ntsiag to tsim cov pob zeb zoo meej, thiab thaum xyoo 1911 kev sim ua nrog tshuaj lom neeg ntawm cov ntaub ntawv raw ntoo thiab cov hau kev txiav txiav crowned nrog triumph. Raws li koj paub, Crystal yog ib khob nrog cov ntsiab lus ntawm cov hmoov lead, uas muab nrog transparency, ci thiab ua si ntawm lub teeb. Yooj yim iav muaj 6% lead oxide, nyob rau hauv qhov siv lead ua - 24%, thiab nyob rau hauv Swarovski Crystal yog mus txog 32%. Cov kab lus ntawm yawg Swarovski nws kuj zoo kawg thiab - zoo - zoo - tus tub xeeb ntxwv tseem cia li ua lub kua muag ntawm nws lub qhov muag. "Kev nrhav nyaav ntawm kev ua zoo" yog qhov tseem ceeb ntawm lub tuam txhab.
Qhov zoo kawg nkaus ntawm cov khoom muab tau tso cai rau lub tuam txhab nkag qhov kev lag luam jewelery confidently. Cov neeg uas tsis muaj lub sijhawm los yuav cov khoom siv nyiaj tiag tiag, nrog lawv cov tes tearing tawm ntawm cov pob txha impeccable, uas yog yooj yim rau kev txais yuav diamonds. Txawm li cas los, Daniel Swarovski nws tus kheej, kev saib taus thiab kev hlub nrog nws cov khoom siv tes ua, tsis tau sim muag nws cov khoom rau lwm yam, tsis zoo li nws tus thawj ntawm, lub koob tsheej thiab tus kws kho mob Georg Strasset, uas nws lub npe yog lo lus "rhinestone". Nws kuj paub yuav ua li cas thiaj ua pob siv lead ua, tiam sis nws lub pob zeb melted nyob rau hauv lub guise ntawm hniav nyiaj hniav kub. Tab sis Swarovski teem ib lub hom phiaj xav tau - kom lub neej txaus siab rau siv lead ua ntau npaum li cov hniav nyiaj hniav kub.